Marketing Posts

How to Boost the Audience from 12 Million to 375 Million? Growth Hack From Badoo

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If you create a dating site, you definitely should keep in mind some effective and awesome growth hacking tactics that are so popular today. Were these hacks relevant 10 years ago?

Here’s the story of the dating app Badoo, which rapid growth of popularity was something incredible. What were the viral tricks used to get such success? And why should we recollect Facebook here?

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A Viral Growth Hack: How to Exploded To 75 Million Users and Been Acquired for $60 Million (thanks to Facebook)

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The role of social media in product promotion can be really invaluable. Do you know any famous growth hacks when companies using social networks accelerated their results and got success?

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What Are the Ways to Become a Great Growth Hacker? 25 Useful Resources and Tips

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Is Growth hacking a medicine for business or just another cheesy phenomenon that tomorrow will die?

It’s rather difficult to agree with the latest statement because the “hacking” technologies of the growth strategy are expanding year by year. This phenomenon is not so young, by the way.

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Key Advantages of Marketing Roadmaps for Achieving Companies’ Success

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In marketing, any global strategy and a separate initiative should be detailed and well planned. It’s better to visualize any idea at the start – this is also a well-known fact.

Fortunately, today marketers have the ability to visually represent their tasks and track them. Multi-level marketing roadmaps are helpful here.

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The Power of Pirate Metrics on the Example of a Mobile Dating App

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In this article, I’m going to share how to optimize a mobile application with the help of Pirate Metrics framework (i.e. AARRR) which was created by David McClure. I will use a dating app Tinder as an example. So let’s begin. 

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Agile Marketing: Is It Worth Sprinting?

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Marketers are facing enormous changes: media is getting more fragmented, and the list of devices and channels available to customers goes up and up. Some companies have been successful in handling these challenges with agile marketing. But can it benefit your organisation?

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5 Reasons Your Product Launch is Failing

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According to Forbes, each year nearly 250,000 new products are introduced into the marketplace. However, the statistics show that 66% of new products fail within two years, and 96% of all innovations fail to return their cost of capital. In other words, the success rates of new product introductions have improved little over the last 20 years.

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Big or Little “A”: What Kind of Agile Marketing Are You?

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Marketing has changed a lot over the past few years – new marketing channels appeared which gave marketers a global anytime access to data and the opportunity to serve customers better and faster.

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Agile Marketing: Is Your Company Ready?

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Lots of marketers are familiar with the Agile theory but very few of them are able to execute it in practice. The problem is that too many companies focus on Agile but totally neglect the concept of Agility.

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Growth Hacking: 13 Tactics Every Startup Needs To Know

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Growth hacking is a buzz word for modern companies. The list of well-known startups that became true devotees of GH and used it to grow their user base is almost endless, including such market leaders as Tinder, Product Hunt, Airbnb, etc.

Nowadays growth hacking has become so popular that many companies decrease their traditional marketing departments and hire growth hackers to work separately from marketing. But it’s important to remember that a growth hacker is not a replacement for a marketer. It’s a different role – or, to be more exact, this is a person who’s main focus is growth.

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Agile Marketing: Modern Fad or Must-Have?

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In today’s world where change has become the norm, the ability to respond to it in a fast and efficient way is a must-have skill. Agile marketing is a new approach to marketing management that allows to speed up the response to change, thus increasing marketing agility. 

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8 Must-Follow Rules of Agile Marketing

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Accordingly to the opinion of marketing experts, you will be in a better position if you can quickly identify changes in your environment. Of course, it is not easy to estimate how long current trends will remain valid — innovative technologies are coming up faster than we can forecast — and it’s impossible to tell what new trends can appear during your campaign and increase your efforts. In this article, we’ll give you the eight basic rules of agile marketing.

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