How to improve product planning with the help of powerful software?
How to improve product planning with the help of powerful software?
Product planning is the process of creating a product according to a detailed plan. It is about identifying and formulation market requirements to determine product features.
Product planning is not a simple task that can be performed in one day. The process of product planning should include many factors, such as deadlines, financial aspects, the analysis of competitors, target demographics, and many more. It requires a lot of attention of product managers who have special skills and a professional mindset.
Product planning implicates managing these factors throughout their life with the help of different marketing strategies, improvements, price changes, and promotion campaigns. That’s why it’s important to visualize all your plans and schedules in one place. Product planning software helps to do it without extra efforts.
Typically, product planning includes the main stages: product concept developing, studying the market, market research, product introduction, and product lifecycle.
The first step in product planning is developing the product concept. During this stage, you create initial ideas for new products by identifying problems that potential customers face. Product concept also includes planning the dimensions and features of a new product.
You may use friendly Hygger Kanban boards and cards to gather all your ideas and new features and to not lose the details.
Studying the market
Planning your product, you also need to understand what the market conditions look like, what are the needs of your potential clients and what are the competitors’ current plans. Keep all your observations and ideas in cards, and collaborate with your colleagues easily.
Market research stage
The next step is market research and it is not an easy task. Market research means applying various methods and practices that can be used while the development of the product. It should include an analysis of products that are indirect competitors products manufactured.
After all research, data collection and analysis, it’s time to introduce your product. If everything is ok, you may keep working on it or expand it further.
It’s about running advertisements and sales promotions, tracking sales results to determine the products potential success.
Product lifecycle consists of 4 steps: introduction stage, growth stage, maturity stage, and decline stage. These steps make it easier to implement changes and help to monitor product’s life.
Plan and develop your products safely, measure possible threats and risks and visualize planning with Hygger.io!
I like Hygger because it is really easy to use. Any user can start using it immediately with a very short learning curve. You can find in Hygger the main characteristics for agile methodologies like kanban and scrum. You don’t have a limit to create projects or dashboards, so it fits perfect for small companies to the big ones.
Lots of useful features that cannot be found on other products, like WIP limits on the Kanban board, the value chart on the backlog and the integration with third-party applications. The support team can solve any problem, they are the best.
Hygger offers lots of great features. Some of my favorites are swimlanes, time tracking, and scorecards. They have everything you need to manage in agile or even more complex approaches. The support team is also wonderful and always ready to help.
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