Define your SMART goals, that are Specific, Measurable, Achievable, Realistic, and Time-based. Visualize them into beautiful timelines, that would impress your company headquarters and clients, and motivate your teammates. It is important for everyone to see where you are going and when you will reach the destination.
You probably have plenty of ideas and hypotheses that you could do with your marketing. Gather all of them from your team, stakeholders, and clients in one place. Make sure that all the ideas are aimed at your business goals.
One of the biggest challenges of marketing professionals – is the ability to properly prioritize and balance tasks that will get the winning results in the shortest time possible. And it is like easy peasy to deal with it when you work in Hygger.
You can use ICE or RICE prioritization techniques and score your ideas by Reach, Impact, Confidence, and Effort components. Or you can simply use Value/Effort prioritization matrix, that will also help you to choose the most powerful thoughts.
Sort your tasks in Kanban boards. You can save your time and use a marketing template, that includes Ideas, To Do, To do this week, In Progress, Monitoring and Done columns. Anyway, you can customize your own columns the way you want. And you can also organize tasks by using swimlanes and labels in order to avoid chaos in a large number of tasks.
Assign the tasks and schedule the deadlines, so everyone will be aware of their responsibilities and expected deliverables. You can also set the WIP (Work In Progress) limits, to narrow the number of tasks, and keep the focus of the team on the most important things. The number of tasks could be limited to 1.5 x the number of people of the team, or a sum of people involved + 1, or as you want.
With Hygger you will always know what are your marketing projects, where they need to be, and what’s to expect from your team.
Hygger – is a centralized communication tool to keep all the details, discussions and files, and reference to them at any time. Your teammates will be notified of comments and @mentions in real-time, that will definitely save time and efforts. Provide transparency for the whole marketing department, have fewer meetings and endless chat-talks.
I like Hygger because it is really easy to use. Any user can start using it immediately with a very short learning curve. You can find in Hygger the main characteristics for agile methodologies like kanban and scrum. You don’t have a limit to create projects or dashboards, so it fits perfect for small companies to the big ones.
Lots of useful features that cannot be found on other products, like WIP limits on the Kanban board, the value chart on the backlog and the integration with third-party applications. The support team can solve any problem, they are the best.
Hygger offers lots of great features. Some of my favorites are swimlanes, time tracking, and scorecards. They have everything you need to manage in agile or even more complex approaches. The support team is also wonderful and always ready to help.
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