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Marketing

Agile Marketing: Modern Fad or Must-Have?

In today’s world where change has become the norm, the ability to respond to it in a fast and efficient way is a must-have skill. Agile marketing is a new approach to marketing management that allows to speed up the response to change, thus increasing marketing agility.  Read More

8 Must-Follow Rules of Agile Marketing

Accordingly to the opinion of marketing experts, you will be in a better position if you can quickly identify changes in your environment. Of course, it is not easy to estimate how long current trends will remain valid — innovative technologies are coming up faster than we can forecast — and it’s impossible to tell what new trends can appear during your campaign and increase your efforts. In this article, we’ll give you the eight basic rules of agile marketing. Read More

71 Top Marketing Resources For Startups

It’s common for startups to focus on development and design – they work hard to build a great product that meets customers’ needs. But the problem is that no matter how many efforts you’ve put into development, without marketing no one will see what you’ve created. Read More

8 Strategies to Make Your Marketing Smarter with Agile

In today’s world, marketers face a lot of the same challenges as development teams, and Agile can be a powerful way to mitigate those common issues and plan your work in a smart way. Read More

6 Powerful Habits to Learn from Successful Agile Marketers

In today’s business environment everyone tries to be agile. World events pass around us, and the pressure to perform fast doesn’t stop. As marketing leaders, we are expected to continue to deliver viable, measurable results to the organization in a fast and efficient way.
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4 Important Reasons Why Your Marketing Team Should Go Agile

Accordingly to the marketing experts’ opinions, you will be in a better position if you can quickly identify and adapt to changes in your environment. Of course, you can apply classic marketing strategies, with obtaining conditional plans and quasi-scenarios but these plans will be effective, as much as events are predictable. Read More

The Minimalist Guide for Using Scrum to Assist Your Agile Marketing Team

The role of a Scrum Master means to serve and to lead the Scrum Team, to collaborate with the team, the Product Owner, and the rest of the company, and to ensure that everybody is working according to the Scrum method.
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4-Step Guide to Run a Killer Agile Marketing Campaign

Successfully designed marketing campaigns are rare. Accordingly to the marketing experts’ opinions, you will be in a better position if you can quickly identify and adapt to changes in your environment. Of course, you can assume different results, with obtaining conditional plans and quasi-scenarios but these plans will be effective as events are predictable. It is not easy to estimate how long current trends will remain valid — innovative technologies are coming up faster than we can forecast — and it’s impossible to tell which new trends could appear during your campaign and increase your efforts. Read More

Marketing Funnel is Dead. What’s Next?

One of the most important issues in today’s marketing is the funnel – which is kind of a path for the companies (customers) to follow from the idea through the decision to make a purchase. In the digital world the consumers are more connected, more informed, their behavior is more complex, so the concept of funnel may no longer be appropriate. Read More