6 Powerful Habits to Learn from Successful Agile Marketers
In today’s business environment everyone tries to be agile. World events pass around us, and the pressure to perform fast doesn’t stop. As marketing leaders, we are expected to continue to deliver viable, measurable results to the organization in a fast and efficient way.
Marketing researchers emphasize that we should re-learn and sometimes forget what we once knew. Buyers’ expectations have changed. They want it fast, and they want us to add value. Today we are forced to put the bottom line slide at the beginning of any presentation to grab attendees’ immediate attention.
This trend has led researchers to the fact that there are two main attributes that make today’s marketers successful: they know how to learn fast and how to subsume their fear.
In this article we present six rules for agile learning that any marketing leader must consider:
1. Learning agility is very important for great marketing values
Today’s sales organizations need to make space for more learning agility. Researchers report that the average win rate of forecast deals is 46 percent. This means 54 percent of time salespeople are not aware of things that are going on in the sales process.
This low percentage is partially attributed to how marketing and sales leaders operate in a new work setting. Within their first 30 days, they quickly establish their own way of doing things. Researchers assert that the brain can go on cruise control. If you are an agile marketer or seller, you need to recognize when that is occurring and catch yourself.
2. Agile learners treat failures as valuable learning experiences
Innovative marketing cultures reward innovative behaviors. There are companies offering employees an annual reward for the best idea that did not succeed.
3. Agile professionals seek the main cause
If you stop and reflect on why your marketing automation system is not generating high-quality leads, or why your forecasted sales are not closing, you are exhibiting agile behaviors. If you respond quickly by seeking out new prospects or working longer hours, you are missing the learning opportunity.
4. Practice and preparation are very important
Businessmen and salespeople are the biggest resistors to practicing and preparing for prospect meetings, and pride themselves in their ability to think on their feet. This fails. In your own business, you should regularly reach out to colleagues who will role play. This will help you prepare for executive level meetings and client presentations.
5. Agile learners gain knowledge from others
You can create a list of 5-8 people whom you can consider as self-improvement gurus and domain experts. You should frequently ask “what would this person do?” You can ask them for a quick feedback whenever you can.
6. Agile learners know how to relax
Almost like a battery, our brains need to recharge. Multi-tasking is simply a brain draining habit. Studies show that jumping between e-mails and working reduces our learning ability to that of a 5-year-old. A woman’s IQ declines by 5 points by constantly texting; the IQ drops 15 points for men.
Another strategy to try is to isolate yourself one whole day from the digital media. Every weekend, turn off your mobile devices and TV for a full day. You can focus on live interactions, outdoor activities, and reflective time.